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While finding the hottest new trend is always easy on a college campus, sometimes the hot new trend is an old one that came back again. In the 1960s lava lamps and beads decorated every bedroom and Volkswagen Van in sight and in the 1990s they were spotted in nearly every girl's college dorm room. In the 1960s and the 1970s, psychedelic colored posters and black lights were all the rage. In the mid 1990s, they were back again in full force. So, what is this years' crop of college freshman decorating their walls with?

Vintage movie posters are populating walls from Hudson University to UCLA and everywhere in between. Girls that weren't even a glimmer in their parents' eyes when "Breakfast at Tiffany's" was released are hanging Audrey on their walls and purchasing dark sunglasses and pearl necklaces. Classic movie posters from A-list hits like "Scarface" to D-list wonders like "Evil Dead" are hung daily. The black and white posters are just the tip of the movie memorabilia mountain.

What draws young men and women back to the drive in, to old fashioned movies made in black and white? It's not clear why they want to watch these classics again and again, but maybe 20 somethings crave a return to simpler times, when the world wasn't so complicated and humor was just for fun.

Smart marketers are not only making money on the vintage movie posters, they are making a huge profit on merchandising. At local shopping malls and department stores, you can purchase figurines, accessories, such as jewelery and sunglasses, and even catch phrase t-shirts. College campus bookstores are selling out of vintage movie posters faster than posters for newer films. These vintage posters are more popular than ever.

Posters may bring back the magic of some other time and a fantasy of what may have been. They help to capture the spirit of an age that you wish you'd lived in or else they help to keep memories alive. Some students will put up posters to remind themselves of their childhood or high school years, while some will put them up to let others know just who they are. Independent art/film posters and vintage film posters used to be displayed only on film students' walls, but now the audience for them is a great deal larger.

If you are looking for the perfect gift for your niece or nephew, son or daughter, or that special college student in your life, look no further than a movie poster displaying Faye Dunaway or Elvis. They were popular then and they are popular now. Watch them unroll the poster and reveal a smile and don't forget to hang onto the posters you love today. Who knows, in twenty years, they may be the next hot trend.